RIDING THE WAVE:
Delivering Relevance, Ensuring Sustainability
As the world economy shrinks for many it gets tougher to stay afloat. What is in store for the spa and wellness industry? Can it be insulated and made recession-proof? Can it be redesigned to assume qualities that make it unique and relevant?
Often seen as a luxury sector, the Wellness and Spa industry faces daunting trials and tribulations. The magnitude of which is further magnified during the economic downturn. Can the industry be made to stay sustainable by turning its offerings into necessities and not mere indulgences? But how can one dispel the myth that it is a luxury sector if the offerings seem to say otherwise?
Wellness Summit 2010 continues to assemble experts in various fields to allow vibrant exchanges to take place. Committed professionals and names that are synonymous with the industry will put the theme into perspective. Integrated wellness starts to take an important focus this year and every delegate is expected to experience shifts in their perceptions and develop creative methods to push the industry further to a more advanced paradigm.
There is also an urgent need to address many issues in the light of current economic conditions. Wellness Summit 2010 seeks to explore relevant ways for the industry to stay sustainable during trying times. The wellness industry is evolving and will continue to see changes. The need for it to redefine some of its original purposes and take new direction is clear. The theme for Wellness Summit 2010 “Riding The Wave: Delivering Relevance, Ensuring Sustainability” seeks to address the transition that is happening. Staying relevant is no longer sufficient. The challenge now lies in its delivery and attaining sustainability is key.
The Summit also seeks to encourage industry players to look for innovative values and thereon breach new boundaries that will create new areas of growth. Even without the trigger of the economic condition, the time is ripe for the spa and wellness industry to take a second look at where it is heading.
Watch this space for more about delivering relevance and staying sustainable in the upcoming Wellness Summit 2010.
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